Chapter 10 | Employee Buy-in and Customer Buying Requirements Have Changed.

“Clarity in purpose. Clarity in strategy. Clarity in culture. Clarity in story. Employees need it. Customers demand it. Yet, with that said, we still see many executive teams paying little attention to these dimensions of organizational performance.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Most executive teams invest the time to conduct a “find our purpose” workshop and define a purpose statement. Then they hand the keys to the head of internal communications to handle the rest. Many believe their job is done.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“At the high-performing companies we have worked with, C-suite executives made an intentional decision to apply sustained effort across all four of these dimensions. Not only shaping and defining what they are, but also working to ensure they are infused into the minds of employees and customers. Why? Because that is what it takes to establish and maintain clarity.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Strategies are only effective when they are executed — and executed consistently. The cornerstone of effective execution is awareness and understanding. This can only be achieved through persistent and consistent communication of the strategy.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“More than anything else, business performance is negatively impacted from poor communication of strategy. And a significant shortfall in business performance today can be directly attributed to lack of “communication accountability” up and down the organization.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.

“Only those CEOs and C-suite executives who take the time to document, translate and communicate that strategy over a sustained period of time will win.”

James O’Gara — 40 WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE.