James O'Gara, along with 13 other Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights on 14 Marketing Tips For Simplifying Complex Subjects. Read why effective marketing campaigns don’t make a consumer work too hard to understand the message.
If you’re like most executives, you have a short list of strategic changes that you need to execute before the end of the year. With that said, now is a great time to assess what you’ve been doing to ensure these change initiatives take root, deliver measurable results and produce sustained growth. The fact [...]
A company’s M&A integration story is usually crystal clear to executives. And for good reason. Months leading up to an M&A transaction, the entire executive team eats, sleeps and dreams about the transaction and the implications associated with it. They are well-versed in the strategic rationale, business value, cultural implications and customer impact. However, what [...]
Ask most C-suite executives if their company’s vision, values, strategy and story have an impact on business performance and most will say … “Of course they do.” However, when you look at how these critical dimensions are managed across the business, you would question just how important leaders truly think they are. The truth [...]
Some significant changes have been taking place in customer buying behavior, the sales process, marketing strategies, self-service technologies and communication channels. All of which have changed the way companies must go about engaging and converting prospects into customers. As a business leader, it’s always a good idea to stop down and take a hard [...]
As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important … but maybe not at the top of every [...]
Every leadership team and company goes through it. The company grows, the vision becomes blurry, the strategy becomes less obvious across the organization, the company loses sight of its core purpose. It happens. The question is, as a C-suite executive what do you do about it? Some leaders think a new corporate slogan, branding [...]
Today, many business leaders feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. This is a problem; executives…should not be fighting fires. They should be the ones providing employees and customers with anchors to steady the ship in a world of constant change. In addition, executives [...]
Architecting a corporate message that will pull your business strategy forward is critical to your success. However, there is often a lack of connectivity between the corporate story that is shared internally / externally and the company’s actual go-to-market strategy. Why is that? Well a couple reasons. Number one is, businesses change. And these [...]
According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the human resources leader is more important now than ever before. In fact, nearly half of recruiters expect that recruiting will increasingly resemble marketing over the next five to 10 years. [...]
