James O'Gara, along with 13 other Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights on 14 Marketing Tips For Simplifying Complex Subjects. Read why effective marketing campaigns don’t make a consumer work too hard to understand the message.
If you’re like most executives, you have a short list of strategic changes that you need to execute before the end of the year. With that said, now is a great time to assess what you’ve been doing to ensure these change initiatives take root, deliver measurable results and produce sustained growth. The fact [...]
However, it’s easy for leaders to assume everyone knows what they know. But let’s be clear, your employees, partners and customers don’t. That’s why having a clear, consistent M&A integration story is so important. Read this article to learn how you can craft a compelling story that translates the “transaction” into meaningful messages that [...]
Ask most C-suite executives if their company’s vision, values, strategy and story have an impact on business performance and most will say … “Of course they do.” However, when you look at how these critical dimensions are managed across the business, you would question just how important leaders truly think they are. The truth [...]
Some significant changes have been taking place in customer buying behavior, the sales process, marketing strategies, self-service technologies and communication channels. All of which have changed the way companies must go about engaging and converting prospects into customers. As a business leader, it’s always a good idea to stop down and take a hard [...]