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“Chief executives need to focus on communications as a management capability much more seriously than they typically do.”
Wharton School of the University of Pennsylvania
Strategic communications and messaging expert, James O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. Now, he has leveraged that experience and invaluable knowledge to produce this highly informative guide to help C‑suite executives and business leaders improve strategic communication inside and outside of their organization.
This 150+ page guide includes invaluable tips, techniques and best-practices in sales, marketing, corporate and executive communications.