Project Description

Product | Service Introductions

How companies launch and roll out new products / services to their employees, partners and customers can make the difference between sustained success or immediate failure in the market.

We work with your cross-functional leaders to ensure every stakeholder understands, buys into and plays their part in the successful launch of your new offerings.

Strategy | Positioning | Messaging Platform 
| Communication Planning | Launch PlayBooks

We’ve developed successful messaging / positioning strategies 
for more than 250 B2B products / services over the last decade.






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NOTE: Some executives ask why we openly share our pricing. It’s simple. We believe in transparency and authenticity. We know the value of our work, expertise and the results we deliver. Most executives appreciate our straightforward approach. After all, there’s actual work to get done.

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Messaging | Positioning | Communications
Need to reposition or further differentiate your business?

We will help you establish a defensible position in the market and stand out from the competition.

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Looking to capture share in specific markets or industries?
We will build a story and strategy that accelerates customer acquisition in new geographies and industries.

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Need to secure buy-in to changes in leadership, vision or strategy?
We will translate your strategy, vision and plans into compelling stories stakeholders understand and embrace.

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Tasked with organization change or M&A integration initiatives?
We will deliver a story and communications strategy that drives the culture and business outcomes you must achieve.

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Need to recruit, retain and engage the best possible talent?
We will devise and help you share a story that resonates with and engages the hearts and minds of your workforce.

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“OnMessage took our complex business structure and messaging and turned it into a clear, compelling and differentiated story. Their inclusive process, discipline and dedication make them a trusted partner. They are an absolute joy to work with!”
Bridget Ahr, Senior Director, Marketing at McKesson
“OnMessage was instrumental in helping us crystallize a customer-centric message. A corporate story that is rooted in the voice of our customers and captures the true value that GAP delivers. The new messaging has become a rallying cry for our whole company to get behind. In addition, the internal education and external communication strategy they developed has enabled us to unify the story we deliver throughout the customer experience.”

Darryl Worsham, CMO & CRO at Growth Acceleration Partners (GAP)

“OnMessage has a proven process for aligning a company’s strengths with messaging that reflects what is most important to the customer. Their rigor and thoughtful approach helped us rally our employees to embrace a radically new message.”

Holly Tsourides, Chief Marketing Officer at Authentix
“I have had the pleasure in working with Jim and his team on two different occasions and both times they exceeded expectations. Thus, it is no surprise that I value the experience and insights Jim and his team bring to business strategy, customer experience, messaging and positioning discussions … especially amongst executives. He truly understands the importance of clarity in the corporate story and the role strategy plays in driving optimal business performance.”
Toby Purdy, EVP & CMO at LALA U.S.
“I have worked with Jim and he really knows how to engage with C-suite executives. He brings the perfect blend of experience, strategy and real-world execution to the table.”
Tom McKeown, COO, VP at Curo Compensation
“Jim brings discipline and process to highly complex executive discussions and decisions. He and his team are known for their ability to help executive teams focus and provide the structure required to bring clarity to any strategic planning process. It has been a privilege to bring him and his team on as consultants in two different industries with two different companies.”
Corrie Brock, Head of Branding and Communications at Hilti
“I have worked with, worked for and have hired Jim’s company during a 20-year professional relationship. He has a unique ability to understand the needs of his customers and combine strategic thinking with the tactics required to drive significant business results. He brings experienced points of view and guidance to every executive level conversation. Jim drives the highest degree of clarity around strategic business and marketing decisions – and he is not afraid to share his candid, real world advice with business leaders to move the business forward.”
Chad Riseling, SVP Global Sales at Romonet
“OnMessage helped us crystallize a story and strategy that connects with employees and customers. They understand the role internal and external communications play in the customer experience.”
Toby Purdy, CMO, LALA USA

“OnMessage gets it. They are experts at aligning go-to-market strategies and stories. They understand how to establish differentiation in the market. Their team has been invaluable over the years.”

Stacey Coreil Little, VP Corporate Marketing, AssistRX

“While we had experienced a number of challenges with our messaging in the past, OnMessage worked as an extension of our executive team to identify the real soul of our company and then rapidly developed a memorable corporate story that captures who we are, what we do and the value we deliver in a very compelling way.”