Blog
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Why Employee Words and Actions Matter.
“Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform the competition.” — Forbes.com: “The Strategic Narrative” How your business operates; what your organization believes in; the actions employees take; [...]
Self-Assessment: The Financial Impact of Your Corporate Story.
This week we are going to take a very different approach with the OnMessageMinute. And it requires your active participation. We talk often about the intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. So now, we want to help [...]
Voice of the Employee. The Difference Maker in the Customer Experience.
Employees are the most untapped and underutilized communications channel leveraged in the customer experience. We say this based on 17 years of experience. Seeing firsthand, the disconnect between the corporate story being shared through marketing channels and the story being shared by employees across the organization. The key to creating [...]
Are You Underinvesting in The One Thing That Can Truly Drive Growth?
Why does one company win more business than another? Why do certain companies retain customers longer than their competition? Today, it is NOT because they simply outspend the competition on paid media and advertising campaigns. It’s because they spend time, energy and dollars to ensure every employee knows how to [...]
CEOs – 6% of Your Time on the Frontline and 3% with Customers Won’t Cut It.
CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes focused on where they are going and ensure they don’t leave the rest of the organization behind. That said, most C-suite executives spend the majority of [...]
Executives Need to Get Their (Corporate) Story Straight. Or Else.
Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
If You’re an Executive, Chances Are Change Is on Your Agenda.
If you’re like most executives, you have a short list of strategic changes that you need to execute before the end of the year. With that said, now is a great time to assess what you’ve been doing to ensure these change initiatives take root, deliver measurable results and [...]
If You’re Going Through a Merger or Acquisition, You Better Have a Clear Story.
However, it’s easy for leaders to assume everyone knows what they know. But let’s be clear, your employees, partners and customers don’t. That’s why having a clear, consistent M&A integration story is so important. Read this article to learn how you can craft a compelling story that translates the [...]
Does Your Company’s Vision, Values, Strategy and Story Really Matter?
Ask most C-suite executives if their company’s vision, values, strategy and story have an impact on business performance and most will say … “Of course they do.” However, when you look at how these critical dimensions are managed across the business, you would question just how important leaders truly [...]
Changes Every Executive Must Contend with to Win in the Experience Economy.
Some significant changes have been taking place in customer buying behavior, the sales process, marketing strategies, self-service technologies and communication channels. All of which have changed the way companies must go about engaging and converting prospects into customers. As a business leader, it’s always a good idea to stop [...]
The Rapid Pace of Change is … Changing the Role of the CEO.
As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important … but maybe [...]
Is Your Company Going Through an Identity Crisis?
Every leadership team and company goes through it. The company grows, the vision becomes blurry, the strategy becomes less obvious across the organization, the company loses sight of its core purpose. It happens. The question is, as a C-suite executive what do you do about it? Some leaders think [...]
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