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Why Employee Words and Actions Matter.

August 8th, 2018|Messaging, Positioning|

“Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform the competition.” — Forbes.com: “The Strategic Narrative”   How your business operates; what your organization believes in; the actions employees take; [...]

Voice of the Employee. The Difference Maker in the Customer Experience.

July 25th, 2018|Messaging, Positioning|

Employees are the most untapped and underutilized communications channel leveraged in the customer experience. We say this based on 17 years of experience. Seeing firsthand, the disconnect between the corporate story being shared through marketing channels and the story being shared by employees across the organization. The key to creating [...]

Executives Need to Get Their (Corporate) Story Straight. Or Else.

July 4th, 2018|Messaging, Positioning|

Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your [...]

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Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.

If You’re Going Through a Merger or Acquisition, You Better Have a Clear Story.

July 30th, 2018|

However, it’s easy for leaders to assume everyone knows what they know. But let’s be clear, your employees, partners and customers don’t. That’s why having a clear, consistent M&A integration story is so important. Read this article to learn how you can craft a compelling story that translates the [...]

Does Your Company’s Vision, Values, Strategy and Story Really Matter?

July 23rd, 2018|

Ask most C-suite executives if their company’s vision, values, strategy and story have an impact on business performance and most will say … “Of course they do.” However, when you look at how these critical dimensions are managed across the business, you would question just how important leaders truly [...]

Changes Every Executive Must Contend with to Win in the Experience Economy.

July 16th, 2018|

Some significant changes have been taking place in customer buying behavior, the sales process, marketing strategies, self-service technologies and communication channels. All of which have changed the way companies must go about engaging and converting prospects into customers. As a business leader, it’s always a good idea to stop [...]

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About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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