Some significant changes have been taking place in customer buying behavior, the sales process, marketing strategies, self-service technologies and communication channels. All of which have changed the way companies must go about engaging and converting prospects into customers.
As a business leader, it’s always a good idea to stop down and take a hard look at how these changes should be driving changes in your business. Changes in your go-to-market strategy, culture, sales efforts, marketing investments and what it takes to compete and win in the “experience economy” you operate in today. Start now.
