Does Your Company’s Vision, Values, Strategy and Story Really Matter?

Ask most C-suite executives if their company’s vision, values, strategy and story have an impact on business performance and most will say … “Of course they do.” However, when you look at how these critical dimensions are managed across the business, you would question just how important leaders truly think they are.

The truth is, when these cornerstones of the business get out of alignment – employees, partners and customers question their validity and importance. Worse yet, they get confused and choose to go in another direction. A direction that can negatively impact business performance. Read this article to learn how you can avoid this from happening at your company.

Don't Allow This Disconnect to Negatively Impact Business Performance.
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2018-07-23T07:16:22+00:00July 23rd, 2018|

About the Author: OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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