Ask most C-suite executives if their company’s vision, values, strategy and story have an impact on business performance and most will say … “Of course they do.” However, when you look at how these critical dimensions are managed across the business, you would question just how important leaders truly think they are.
The truth is, when these cornerstones of the business get out of alignment – employees, partners and customers question their validity and importance. Worse yet, they get confused and choose to go in another direction. A direction that can negatively impact business performance. Read this article to learn how you can avoid this from happening at your company.