Up to 70 percent of brand perception is based on how well you manage this channel. Don’t let it jeopardize your multichannel marketing strategy. To deliver a superior customer experience, CMOs must execute a cohesive and connected multichannel marketing strategy. A strategy that provides customers with a seamless experience, regardless of the [...]
Discover how Leading CMOs are demystifying and simplifying the customer journey. Developing a customer experience strategy can be daunting if you let complexity creep in. It can turn into a never-ending data gathering process. Stop searching for data. Download this paper to gain access to the answers you need to materially impact the [...]
Learn how marketing's role is changing, what marketers are doing to extend their reach into the customer experience and why the CMO's role must be reimagined. The transformation of the customer experience, whether you like it or not, is fundamentally changing how marketing works. These changes are on a collision course with the role [...]
Strategic alignment of your story and strategy — determines success. When your corporate story is out of alignment with your go-to-market strategy, the negative implications on business performance can be profound, including: Customer confusion Lost sales opportunities Disengaged employees Poor customer experience Watch this brief video to learn how you can [...]
Stop amplifying fragmented and disconnected messages that lead to customer confusion and damage your brand. Delivering a consistent online / offline, multichannel customer experience is paramount to success. Leading CMOs recognize this and are taking greater control of the story their target audience consumes throughout the buying journey. Watch this brief video [...]
Nothing is as powerful as a clear, compelling and consistent customer experience. Increasing social media presence, boosting search engine optimization and driving content development are all vital parts of a multichannel marketing strategy — but nothing is as powerful as creating and delivering a clear, consistent and compelling corporate message. Learn why [...]
Download to learn how to design a clear, compelling and consistent corporate message. Expert predictions for 2016 marketing trends are funneling in, and many experts state that strategic messaging will play a much larger role in business success moving forward. This shouldn’t be a big surprise as technology, new media and buying behavior [...]
Many business executives have a long list of sales and marketing priorities that they are focused on. Does your list include more focus, energy and funding around social media, content marketing and sales enablement, or does it include a new website, search engine optimization and digital advertising? Does your list include the ONE thing [...]
Why clear, compelling and consistent messaging is crucial throughout the integration process. Communication is critical when mergers and acquisitions take place because they can be highly disruptive and create a lot of confusion. This is a problem because people crave clarity. In the case of a merger or acquisition, employees and customers [...]
Did you know that just 9 percent of employees know what their company stands for and what makes it different? Because the customer experience touches every aspect of your business, marketers must implement a strategy that crosses organizational boundaries and brings the corporate story to life in every customer interaction. But, how does [...]
