Did you know that just 9 percent of employees know what their company stands for
and what makes it different?
![The-CMOs-Role-in-Activating-Corporate-Messaging](https://i0.wp.com/www.itsonmessage.com/wp-content/uploads/2016/08/The-CMOs-Role-in-Activating-Corporate-Messaging.png?resize=640%2C640&ssl=1)
Because the customer experience touches every aspect of your business, marketers must implement a strategy that crosses organizational boundaries and brings the corporate story to life in every customer interaction. But, how does marketing break down barriers inside the company and deploy a strategy that activates corporate messaging throughout the organization?
Download this insightful article to learn how you can design and implement a strategy that results in the employee mindset and behavior changes required to bring your corporate story to life throughout the customer experience.
Discover the three pillars of a marketing-driven organizational change strategy in “The CMO’s Role in Activating Corporate Messaging Inside the Business.”