Learn how marketing’s role is changing, what marketers are doing to extend their reach into the customer experience and why the CMO’s role must be reimagined.
The transformation of the customer experience, whether you like it or not, is fundamentally changing how marketing works. These changes are on a collision course with the role of the CMO and the role marketing plays in business.
This is good news for marketing leaders that can seize the opportunities these changes will present. Good news in that, never before has the business environment been better suited for marketing executives to capture greater responsibility, ownership and influence across the enterprise and throughout the customer experience.
Download “Material Changes in the Customer Experience and the Profound Impact on CMOs” to learn how marketing executives are:
- Capturing the customer experience opportunity
- Improving competitive differentiation
- Elevating audience engagement
- Increasing customer acquisition, retention and loyalty