Your blueprint for developing a clear, compelling and consistent corporate story. James O'Gara, president and founder of OnMessage, explains how to design a corporate message based on a thorough understanding of your go-to-market strategy, customers and competition in this month's Texas CEO Magazine. DOWNLOAD NOW
Infuse strategic messaging into sales tools and selling conversations. Intuitively, we all know there is a direct correlation between the quality of the messages sales representatives deliver in their sales tools and selling conversations and their ability to close new business. Yet, all too often individual sales reps develop ad hoc, situational messaging [...]
Find out by completing the Corporate Messaging Development and Delivery Assessment. The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technologies and channels required to orchestrate the development and delivery of a clear, consistent corporate message than ever before. There’s no reason to allow ineffective corporate [...]
Achieve desired business results with organizational change programs. According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees. And yet, according to Gallup Poll, only 41 percent of employees know what their company stands for or what differentiates them from their competitors. Watch this quick video [...]
At OnMessage, we have developed a proven model for developing and delivering a consistent message throughout the customer experience — a model that maximizes engagement and delivers the highest return on every connection you make. In this brief, you will learn the essential steps to creating a consistent and compelling customer experience, such as: [...]
Activate the powerful marketing channel that resides within your organization. Customers and prospects access information about your company through numerous channels: your website, paid and earned media, face-to-face marketing, social media and more. While these marketing channels are critical, how much are you investing in the channel that drives 70 percent of brand perception? [...]
Is your corporate message clear, compelling and consistent? A recent McKinsey study found that the number one trait of companies that consistently deliver a superior customer experience is the ability to develop and deliver a clear, consistent and compelling corporate message. Watch this one-minute video to learn why a Corporate Messaging Platform [...]
Messaging continuity is essential in building trust throughout the customer experience. We live in the age of the customer. To attract and retain customers, companies must shift from the outdated sales funnel approach to an engaging, self-educating approach that acknowledges customers are in control of the buying journey. To do this, companies must [...]
