Every business leader and executive team is looking for an edge. Something that will accelerate growth and business performance. Some turn to product innovation for this. Many lean on organizational change initiatives. And still others simply place more pressure on sales to deliver better results. The sad truth is, according to a recent Harvard Business [...]
A new annual survey from The Conference Board revealed the biggest external concerns for CEOs in 2020. For the second straight year, CEOs in the U.S. stated “fiercer competition” as their second biggest worry. Without question, competition is increasing across all major markets. This is especially true in complex industries like technology, healthcare and financial services [...]
In the B2B world, customer testimonials are growing in power and influence. Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. That said, customer review sites alone will not drive growth. B2B sales and marketing professionals must get much more proactive and disciplined in defining their customer [...]
What used to be called “word of mouth” advertising in B2C marketing has taken the B2B world by storm. And in entirely new forms. Today, we live in a world of online ratings and reviews. So, what your customers say … truly does speak volumes. That’s why after each engagement at OnMessage, we have a [...]
We are often asked to share some of the “nuggets of knowledge” that we’ve gained having worked with C-suite leaders across hundreds of businesses for the last two decades. So, in this week’s OnMessage Minute we have compiled a few quotes that capture our point of view when it comes to – organizational clarity, alignment [...]
Here we are. The first week of 2018. If you’re like most executives, you have a short-list of strategic changes that you need to execute in the coming year. With that said, now is a great time to ask yourself what you’re going to do to ensure these initiatives: Take root; Deliver measurable results; and [...]
Less than two weeks remaining in 2017! How is your 2018 strategic planning process going? Is it behind you? Still in front of you? Well, this week we want you to think about where culture and employee engagement fit on your 2018 priority list. After all, your ability to recruit, retain and engage high-performing employees [...]
“Customers want to talk, and businesses want to listen — but to do so successfully, companies have to overcome the challenges that threaten to drown out the Voice of the Customer.” – Questback As a CEO or C-suite executive, are you serious about listening to and acting on customer insights and feedback? Do you have [...]
If you’re a CEO or C-suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer. Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered business strategy and ensuring that [...]
“Despite the marketing rhetoric and self‑proclamations of being customer focused, most companies are product‑centric, not customer‑centric. Calling yourself customer‑centric doesn’t make it so.” — Chuck Schaeffer, Vantive Media CEO So, we ask you – as a CEO or C-suite executive – is your organization customer-centric? How do you know? How can you tell? You may [...]
