Voice of Customer

If You’re a C-Suite Executive, Chances are Change is on Your 2018 Agenda.

2018-01-23T14:21:41+00:00January 23rd, 2018|

Here we are. The first week of 2018. If you’re like most executives, you have a short-list of strategic changes that you need to execute in the coming year. With that said, now is a great time to ask yourself what you’re going to do to ensure these initiatives: Take root; Deliver measurable results; and [...]

CEOs Put Culture and Employee Engagement High on Their 2018 Priority Lists.

2018-01-23T08:12:31+00:00January 23rd, 2018|

Less than two weeks remaining in 2017! How is your 2018 strategic planning process going? Is it behind you? Still in front of you? Well, this week we want you to think about where culture and employee engagement fit on your 2018 priority list. After all, your ability to recruit, retain and engage high-performing employees [...]

Is Your C-Suite Committed to Capturing and Activating Real Customer Insights?

2017-11-29T16:08:53+00:00November 29th, 2017|

“Customers want to talk, and businesses want to listen — but to do so successfully, companies have to overcome the challenges that threaten to drown out the Voice of the Customer.”  – Questback As a CEO or C-suite executive, are you serious about listening to and acting on customer insights and feedback? Do you have [...]

CEOs Increase Customer Empathy and Understanding Through Stories.

2017-11-22T09:48:49+00:00November 22nd, 2017|

If you’re a CEO or C-suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer. Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered business strategy and ensuring that [...]

The True Impact Real Customer Experience Stories Have on Business Performance

2017-11-29T16:08:30+00:00November 15th, 2017|

“Despite the marketing rhetoric and self‑proclamations of being customer focused, most companies are product‑centric, not customer‑centric. Calling yourself customer‑centric doesn’t make it so.”  — Chuck Schaeffer, Vantive Media CEO So, we ask you – as a CEO or C-suite executive – is your organization customer-centric? How do you know? How can you tell? You may [...]

C-Suite: Are You Committed to Voice of the Customer?

2017-11-01T09:05:41+00:00November 1st, 2017|

Almost every C-suite executive claims that their company is — or desires to be — customer-driven. However, the truth is that very few executives base their business strategy and daily decisions on an intimate understanding of the customer and real customer insights. Constructing a customer-centric business starts at the top. If you truly want to [...]

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OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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