About James O'Gara

O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. O’Gara’s expertise in go-to-market strategy development, customer research, messaging and positioning, as well as customer-centric culture development, has earned him the respect of executives around the world. His ability to breakdown strategy, sales, marketing and positioning challenges in complex industries has been invaluable to CEOs and CMOs at a number of leading companies.

True Thought Leadership Requires Courage and Unwavering Commitment.

2023-05-02T20:58:26-05:00

When it comes to content, many marketing and business executives are looking for a quick win. What is that? It may be, to quickly generate more visitors to the website or additional leads for the sales team. Irrespective of the message or actual value they are delivering in the market. As a result, they may [...]

True Thought Leadership Requires Courage and Unwavering Commitment.2023-05-02T20:58:26-05:00

Separate Your Company From The Pack with Continuity and Consistency.

2023-05-02T21:12:54-05:00

Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study revealed the number one trait [...]

Separate Your Company From The Pack with Continuity and Consistency.2023-05-02T21:12:54-05:00

Knowledge is Nothing Without Action.

2023-05-02T21:13:27-05:00

We have been sending out the OnMessage Minute every week for more than two decades. It’s no wonder every time we speak with business leaders they share how much they value the expertise we impart through this communication vehicle. We consistently hear things like ... “I really enjoy the OnMessage Minute. It’s the [...]

Knowledge is Nothing Without Action.2023-05-02T21:13:27-05:00

Are You Winning or Losing More Than Your Competitors? Why?

2023-05-02T21:14:01-05:00

Employees are the most untapped and underutilized communications channel utilized in the customer experience. We say this based on 20 years of experience. Seeing firsthand, the disconnect between the corporate story being shared through marketing channels and the story being shared by employees across the organization. The key to creating internal brand [...]

Are You Winning or Losing More Than Your Competitors? Why?2023-05-02T21:14:01-05:00

Clarity. Employees Crave It. Customers Demand It.

2023-04-30T23:57:11-05:00

Without question, the number one priority for every business is to establish and maintain ... clarity. Clarity in purpose.Clarity in strategy.Clarity in culture.Clarity in story.Employees crave it. Customers demand it.Yet, we see many executive teams paying little attention to these dimensions of organizational performance. In fact, more often than not, this is the degree [...]

Clarity. Employees Crave It. Customers Demand It.2023-04-30T23:57:11-05:00

Messaging Strategies That Deliver Desired Business Outcomes.

2023-04-30T23:51:36-05:00

Many executives are perplexed when their message doesn’t translate into action. They are dumbfounded by the lack of “retention” that exists up and down their organization. Most executives feel like they have communicated the same message over and over again … and it still does not translate into the desired action or outcomes. For [...]

Messaging Strategies That Deliver Desired Business Outcomes.2023-04-30T23:51:36-05:00

Amplify Your Story with Strategically Aligned Content.

2023-04-30T22:24:19-05:00

Author Jessica Northey recently said, “A thought leader is true to themselves even when others might laugh, disagree or nay-say. They actually walk their talk.” When it comes to thought leadership, authenticity is paramount. You simply can’t launch a thought leadership strategy that is out of alignment with your corporate story (brand positioning, value [...]

Amplify Your Story with Strategically Aligned Content.2023-04-30T22:24:19-05:00

It’s Time to Create a New Playbook for Corporate Communications.

2023-04-30T21:57:01-05:00

In the hyper-connected, always-on, customer-driven world we operate in today, business leaders are leaving their old-school definitions of marketing and communications behind. Modern executives are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Consistency serves as [...]

It’s Time to Create a New Playbook for Corporate Communications.2023-04-30T21:57:01-05:00

Anchor Messages That Accelerate Growth.

2023-04-30T21:29:11-05:00

As a business leader, your job is not all about fighting fires. It is to establish anchors for the organization in a world of constant change. More specifically, you are responsible for establishing “anchors” and setting clear expectations for what will not change during turbulent times. What will remain true and constant – no [...]

Anchor Messages That Accelerate Growth.2023-04-30T21:29:11-05:00

Why Business Leaders Are Losing.

2023-04-30T21:15:51-05:00

As leaders, we can call look back at times in the company when ... The business strategy was simple and easy for everyone to understand. Everyone was laser focused on a clearly defined market opportunity. Every team member was aligned with the vision and mission. Employees connected with the company’s higher purpose. Every frontline employee [...]

Why Business Leaders Are Losing.2023-04-30T21:15:51-05:00

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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