What used to be called “word of mouth” advertising in B2C marketing has taken the B2B world by storm. And in entirely new forms.
Today, we live in a world of online ratings and reviews. So, what your customers say … truly does speak volumes. That’s why after each engagement at OnMessage, we have a disciplined process in place to elicit candid feedback from our clients. We capture vital insights about their experience working with our team and the value we have brought to their organization.
This week we share some of the more recent feedback we have received from our clients…
“OnMessage was instrumental in distilling vital feedback from key customer segments into insights which helped crystallize our unique position within a rapidly evolving marketplace and create powerful messaging to support our go-to-market strategy. Our corporate story is compelling, clear and concise – exactly the prescription for a healthcare startup that desires straight-forward, effective messaging.”
Amy Swanson, Director of Marketing & Member Relations, ExceleraRx
“OnMessage took our complex business structure and messaging and turned it into a clear, compelling and differentiated story. Their inclusive process, discipline and dedication make them a trusted partner. They are an absolute joy to work with!”
Bridget Ahr, Senior Director, Marketing at McKesson
“While we had experienced a number of challenges with our messaging in the past, OnMessage worked as an extension of our executive team to identify the real soul of our company and then rapidly developed a memorable corporate story that captures who we are, what we do and the value we deliver in a very compelling way.”
Sonyett Bailey, Senior Director of Marketing at Authentix
Do you have a pulse on what your customers say about their experience with your company? Are you using that to inform and shape your strategy and story?
If not, you should put intentional processes in place to ensure voice of the customer feedback can directly influence your products, culture, customer experience, go-to-market strategy and the story you share in the marketplace.