Positioning

Are You Prepared to Answer These Two Critical Questions at Your National Sales Meeting?

2018-10-10T10:39:33+00:00October 10th, 2018|

Every year at this time, executives and sales leaders start planning for their national sales meetings. Some of these meetings will take place in the fourth quarter and others in Q1 of 2019. The purpose of these meetings? To bring sales teams together and gain clarity and alignment around the marching orders for the coming [...]

The Power of One Word.

2018-10-03T10:25:25+00:00October 3rd, 2018|

Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, filter [...]

Your Customers Have Taken Center Stage in the B2B Buying Process.

2018-09-26T15:08:27+00:00September 26th, 2018|

We talk a lot about the importance of corporate stories. But this week, we are going to talk about another type of story that has come to the forefront in B2B sales and marketing. That is your customer’s story. The story about their journey with your company. Where they were, where they are today and [...]

5 Reasons Employees Must Embrace Your Corporate Story.

2018-09-19T12:04:18+00:00September 19th, 2018|

Why does one company win more business than another? Why do certain companies retain customers longer than their competition? It’s not because they spend more on media and advertising campaigns. It’s because they spend time, energy and dollars to ensure every employee knows how to bring their corporate story to life in the customer experience. [...]

M&A Communications: Experienced Professionals and Processes Required.

2018-09-12T12:57:30+00:00September 12th, 2018|

There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources and expertise … when you need it. But make no mistake about it … when you need it … you absolutely must have it. With that said, you don’t just snap [...]

What Story Are You Sharing in the Digital Buying Journey?

2018-09-06T11:49:01+00:00September 5th, 2018|

Have you ever evaluated the story (messaging) your company delivers across the digital channels that prospects utilize during the awareness and consideration stages of the buying process? If you haven’t, you should. Why? Because today, your online story matters more than ever before. It is the primary channel through which customers determine if they will [...]

Do You Have a Clear Story Around Your Strategy?

2018-08-29T12:52:55+00:00August 29th, 2018|

Yes. September is here. That means the fourth quarter is right around the corner. And that’s the time of year when leaders start thinking about end-of-year planning and strategic plans for 2019. One of the biggest challenges business leaders face when developing a strategy — is translating it into a story that will resonate with [...]

Are Your Employees All In?

2018-08-22T11:14:53+00:00August 22nd, 2018|

We’ve shared a lot over the last several months about the value and importance of infusing your corporate story into your company and culture. So, by now, you know that your biggest advocates should be your employees — telling one, consistent story inside and outside of your organization. But how do you get all of [...]

Delivering a Consistent Corporate Message is No Longer a Luxury.

2018-08-15T10:43:15+00:00August 15th, 2018|

With the modern marketing executive’s skillset rapidly expanding, Brian Kardon, the CMO at Fuze, was recently asked what attributes leaders must possess if they want to succeed. Kardon replied … “You have to be able to repeatedly nail your messaging; it’s one of the first things that sets you apart.” Your company’s story is the [...]

Why Employee Words and Actions Matter.

2018-08-08T16:12:09+00:00August 8th, 2018|

“Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform the competition.” — Forbes.com: “The Strategic Narrative”   How your business operates; what your organization believes in; the actions employees take; and the words you use [...]

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About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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