It's that time of year when leaders start thinking about end-of-year planning and strategic plans for 2020. One of the biggest challenges business leaders face when developing a strategy is translating it into a story that will resonate with internal stakeholders. A story that will inspire the desired actions and outcomes the strategy was designed [...]
Often, we are asked … “Who do you compete with?” For us, that question is easy to answer. Nine times out of 10 it falls into one of these categories: No decision Status quo Internal competition Let’s talk about “internal competition” for a moment. What this really means is that the individuals we meet believe [...]
This week we share the BEST OF THE ONMESSAGE MINUTE in 2018 – Part 2. Read these articles to help your organization develop and deliver a clear, compelling and consistent corporate story in 2019. Does Your Story Really Matter? CEOs, CMOs and other business executives are quickly coming to the realization that every aspect of [...]
To close out the year, we have bundled the BEST OF THE ONMESSAGE MINUTE in 2018. These articles will help you set strategic positioning, messaging and communications priorities for 2019. The Last Mile for Your Corporate Story. "Tell me and I will forget. Show me and I will remember. Involve me and I will understand." [...]
Every year at this time, executives and sales leaders start planning for their national sales meetings. Some of these meetings will take place in the fourth quarter and others in Q1 of 2019. The purpose of these meetings? To bring sales teams together and gain clarity and alignment around the marching orders for the coming [...]
Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, filter [...]
We talk a lot about the importance of corporate stories. But this week, we are going to talk about another type of story that has come to the forefront in B2B sales and marketing. That is your customer’s story. The story about their journey with your company. Where they were, where they are today and [...]
Why does one company win more business than another? Why do certain companies retain customers longer than their competition? It’s not because they spend more on media and advertising campaigns. It’s because they spend time, energy and dollars to ensure every employee knows how to bring their corporate story to life in the customer experience. [...]
There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources and expertise … when you need it. But make no mistake about it … when you need it … you absolutely must have it. With that said, you don’t just snap [...]
Have you ever evaluated the story (messaging) your company delivers across the digital channels that prospects utilize during the awareness and consideration stages of the buying process? If you haven’t, you should. Why? Because today, your online story matters more than ever before. It is the primary channel through which customers determine if they will [...]
