Yes. September is here. That means the fourth quarter is right around the corner. And that’s the time of year when leaders start thinking about end-of-year planning and strategic plans for 2019. One of the biggest challenges business leaders face when developing a strategy — is translating it into a story that will resonate with [...]
We’ve shared a lot over the last several months about the value and importance of infusing your corporate story into your company and culture. So, by now, you know that your biggest advocates should be your employees — telling one, consistent story inside and outside of your organization. But how do you get all of [...]
With the modern marketing executive’s skillset rapidly expanding, Brian Kardon, the CMO at Fuze, was recently asked what attributes leaders must possess if they want to succeed. Kardon replied … “You have to be able to repeatedly nail your messaging; it’s one of the first things that sets you apart.” Your company’s story is the [...]
“Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform the competition.” — Forbes.com: “The Strategic Narrative” How your business operates; what your organization believes in; the actions employees take; and the words you use [...]
This week we are going to take a very different approach with the OnMessageMinute. And it requires your active participation. We talk often about the intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. So now, we want to help you assess how well you [...]
Employees are the most untapped and underutilized communications channel leveraged in the customer experience. We say this based on 17 years of experience. Seeing firsthand, the disconnect between the corporate story being shared through marketing channels and the story being shared by employees across the organization. The key to creating internal brand ambassadors that are [...]
Why does one company win more business than another? Why do certain companies retain customers longer than their competition? Today, it is NOT because they simply outspend the competition on paid media and advertising campaigns. It’s because they spend time, energy and dollars to ensure every employee knows how to bring the corporate story to [...]
CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes focused on where they are going and ensure they don’t leave the rest of the organization behind. That said, most C-suite executives spend the majority of their time with direct reports, [...]
Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your market position or lose market [...]
In the multichannel world we operate in today, business leaders have no choice but to take back control of the corporate story that is being shared throughout the customer experience. How are leading companies doing just that? Well, they are following these guidelines for success... Put Down an Anchor (Establish a Messaging Platform) The first [...]
