The clock is ticking and you don’t have much time left to strategically address all of the changes that have taken place inside and outside of your business over the past nine months. Let’s face it. A lot has changed. Your customers’ world has been shaken. Your business model has shifted. And your competition [...]
It’s September. And, needless to say, business leaders like you have experienced a lot of change during the first eight months of 2020. The markets have shifted. Your business has been shaken. Employees’ lives have been disrupted. Customers’ worlds have been turned upside down. The question is: How will you respond? How will you connect [...]
As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important, but maybe not at the top of every CEO’s [...]
We have written a lot about the importance of developing a fully aligned corporate story and strategy. The truth is, however, this is only part of the challenge CMOs face when it comes to delivering a clear, compelling and consistent message in the marketplace. What comes next is where most CMOs and executive teams fall [...]
Article featured in 2020 will go down in history. Not only because of the global pandemic, but due to the lasting impact it will have on the business community at large. Leaders are being asked—no, forced—to retool their businesses to be successful in what many believe to be our new normal. COVID-19 [...]
More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words you use to describe the value you deliver — [...]
Every leadership team and company goes through it. Market dynamics change. The corporate vision becomes blurry, the strategy becomes less obvious across the organization. The company loses sight of its core purpose. It happens. The question is, as a C-suite executive, what do you do about it? Most companies think a new corporate slogan, branding [...]
Have you audited your story (messaging) lately? What percentage of it speaks to your customers? Their pain? The problems they are trying to solve? What they are trying to accomplish? How you can help them get there? What percentage of your story is about your products? Features? Capabilities? Bits and bytes? Speeds and feeds? Well, [...]
While marketing teams are comprised of expert communicators and brand messaging pros who can get the word out, it takes all hands on deck to get an entire company to embrace a customer-centric culture. According to Bain & Company, the best businesses use an across-the-board approach to encourage employees in changing their behavior and then [...]
With 74% of Companies Shifting to Permanent WFH Models, It’s Time for CEOs to Embrace the Value of Intentional, Sustained Communications. The lasting impact COVID-19 will have on commercial real estate, corporate culture and employee engagement is quickly becoming apparent. Recent restrictions have shown C-suite executives that money can be saved by significantly reducing their [...]
