There’s no two ways about it: Businesses that invest in corporate purpose outperform the competition. Growth, revenue and profits — companies see significant gains on all of these fronts when there is buy-in at all levels of the organization. That means everyone from the boardroom to the frontline is “all in” when it comes to [...]
Getting everyone rowing in the same direction has always been a difficult task. Especially if you are the CEO of a large enterprise or high-growth business. In fact, a recent study conducted by The Performance Index proves this point. In the study, when CEOs were asked to name the biggest challenges they face and where [...]
“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” – Miller Heiman, Sales Best Practice Study Too often we see the same issue negatively impacting sales performance at B2B companies: features and benefits taking precedence over the deeper, more meaningful value a solution provides customers. Value belongs [...]
“A good leadership team and good CEO will put in the processes to make sure the message filters down to the very bottom of the organization unchanged.”– Duke University Study Leveraging your corporate story and strategy to produce a differentiated culture and optimal business performance requires consistent communication throughout the employee and customer experience. For [...]
In the hyper-connected, always-on, customer-driven world we operate in today, business leaders are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Consistency serves as the cornerstone. [...]
Product and service innovation, customer requirements, competitive movement, digital transformation, mergers / acquisitions … the pace of change is increasing on every front in business. As a result, many CEOs and C-suite executives feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. The job of a C-suite [...]
CEOs and C-suite executives must realize that the actions taken and the words used by their employees directly impact the customer experience and the company's financial results. So, as a CEO or C-suite executive, how can you influence those actions and words? It’s simple. Your corporate strategy Should drive consistent actions and outcomes across your [...]
If you’re a CEO or C-suite executive, it has taken you awhile to get to where you are in the organization. So, it’s probably safe to say that a significant amount of time has passed and a lot of changes have taken place in the business world since you were on the frontline. Since then, [...]
Fact: The “always-connected” customer has unprecedented access to your organization. C-suite executives need to realize that how their business operates, what their organization believes in, the actions their employees take and the messages used to describe their business are … omnipresent. These messages and interactions define the employee and customer experience with your company. They [...]
