This paper explores how CMOs can break down the multichannel customer-experience challenge piece by piece. It explains how you can stop the chaos and put systems in place that will restore order to this critical facet of your business — systems that ensure your company is well-positioned to deliver a clear, compelling and consistent [...]
In the experience economy we operate in today, CMOs have no option but to tackle the multichannel customer experience challenge head on. How are leading CMOs doing that? Well, they are following these six guidelines for success: Put Down an Anchor (Establish a Messaging Platform) The first thing leading CMOs are doing is establishing a [...]
Today, OnMessage announced it has spun off a new business, StoryDimensions. A company 100 percent focused on helping clients produce a consistent stream of multidimensional customer experience stories that will help them grow their business. While this announcement was just made, StoryDimensions has been years in the making. Over the last 15 years, the team [...]
Forms StoryDimensions, a separate company focused on delivering the fresh customer experience stories clients need to grow their business. DALLAS November 16, 2016 — OnMessage, a management consulting firm that specializes in helping executives activate their organization around a unified corporate story and strategy, today announced it has formed a separate company solely focused on [...]
The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the multichannel customer experience? What messages are we really communicating across critical touchpoints throughout the customer journey? What stakeholders and technologies are involved in the process? In most companies, these questions go [...]
Content marketing is about generating leads. However, thought leadership is about earning trust and establishing credibility with your target audience throughout the customer experience. This paper explores what it takes to establish an ownable thought leadership position in the minds of your customers and how to become a thought leader in your space. [...]
A recent Accenture report stated, “Digital technologies have empowered today’s consumers to get what they want, when they want and where they want. So while consumers may have few problems moving from one media channel to another and from one device to another, business is having a hard time keeping up with them.” For that [...]
