This paper explores how CMOs can break down the multichannel customer-experience challenge piece by piece. It explains how you can stop the chaos and put systems in place that will restore order to this critical facet of your business — systems that ensure your company is well-positioned to deliver a clear, compelling and consistent story throughout the customer journey.
![Breaking Down the Multichannel Messaging Development and Delivery Challenge.](https://i0.wp.com/www.itsonmessage.com/wp-content/uploads/2016/11/Cover_Mockup_091_DEC_for_WP_upload.png?resize=427%2C427&ssl=1)