Three Ways a Content Strategy Can Help You Establish an Ownable Thought Leadership Position

By | 2016-11-14T15:19:45+00:00 January 27, 2016|Categories: Content Development|Tags: |

According to the Content Marketing Institute, 76 percent of organizations plan to produce even more content this year. But how much of that content is actually advancing your organization as a thought leader and adding value to the customer experience? Chances are, not much. Just 30 percent of organizations say they are effective at content [...]

Three Tips to Amplify Your Thought Leadership

By | 2016-11-14T15:19:46+00:00 December 2, 2015|Categories: Content Development|Tags: |

Over the past decade, content has become a critical element for delivering a consistent and compelling customer experience. Roper Public Affairs found that 80 percent of business decision-makers prefer to get company information in articles, rather than advertisements, and 70 percent of them said that content marketing helped them feel closer to the company. In [...]

How Buyer Personas Can Drive The Effectiveness Of Your Content

By | 2016-11-14T15:19:47+00:00 October 14, 2015|Categories: Content Development|Tags: |

In the last few years, there has been a universal shift in the focus of B2B marketers to the creation and development of content marketing — so much so that content marketing is now a $40 billion industry. No longer just a “buzzword,” content marketing is now a serious endeavor — an endeavor that research [...]

The #1 overlooked aspect of content marketing

By | 2016-08-23T10:34:51+00:00 September 30, 2015|Categories: Content Development|Tags: |

Content is a critical element of the customer experience — if not one of the most important elements. It plays a vital role in all three phases of the customer journey (self-service, sales and post-purchase). Yet, many B2B marketers find creating original content to be exceptionally challenging, and research shows this to be true. According [...]

Increase content marketing ROI with a documented content strategy.

By | 2016-08-26T08:13:30+00:00 September 9, 2015|Categories: Content Development|Tags: |

We live in an age in which the customer is in control of the buying journey, and yet, according to recent research, most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely [...]

Three Tips for Developing High-Performing Thought Leadership Content

By | 2016-11-14T15:19:52+00:00 September 2, 2015|Categories: Content Development|Tags: |

In the new customer experience, prospective customers progress as much as 60 percent of the way through the buying process before engaging with someone from your company. This new self-propelled customer reality has become the norm — not the exception — and is inspiring companies of all sizes to rethink how they communicate and engage [...]

Develop results-driven thought leadership content.

By | 2016-11-14T15:19:52+00:00 August 19, 2015|Categories: Content Development|Tags: |

Ask 10 marketers their definition of thought leadership content and you will likely receive 10 different answers ranging from SEO marketing to social storytelling and everything in between. Thought leadership has become such an industry buzzword that its meaning has been lost in the vortex of marketing jargon. The lack of shared understanding among marketers [...]

Are you falling into the content repurposing trap?

By | 2016-11-14T15:19:52+00:00 July 8, 2015|Categories: Content Development|Tags: |

If there’s a new buzzword in the world of content creation it has to be “repurposing.” It’s that interesting moment that happens after a piece of content has been created, when many B2B marketers say to themselves, “I already have this piece of content — now how can I repackage it for an additional quick [...]

Is your content strategically aligned with your corporate message?

By | 2016-11-14T15:19:52+00:00 June 24, 2015|Categories: Content Development|Tags: |

The Brand Storytelling Report 2015, commissioned by the content marketing agency Headstream, found that eight out of 10 people want brands to tell stories, but 85 percent of people surveyed could not remember a good one. So while the call for brand storytelling is strong, few brands are getting it right. In fact, 64 percent [...]

Increase marketing ROI with a documented content strategy.

By | 2016-11-14T15:19:53+00:00 April 29, 2015|Categories: Content Development|Tags: |

According to the Content Marketing Institute, more than 90 percent of B2B marketers include content marketing as part of their marketing strategy. And in 2014, 70 percent of those marketers claimed they planned to increase the amount of content they produced. The question is: Are these investments paying off? A recent Forrester Research article reports [...]