Most marketers are well aware of the 57 percent statistic: A CEB study of more than 1,400 B2B customers revealed that 57 percent of a typical purchasing decision is made prior to the customer speaking with a sales representative. The 57 percent statistic refers to the self-service phase of the buying journey. And in this [...]
Businesses understand that content marketing is critical to engaging customers. In fact, content marketing has become so necessary that it is no longer exclusive to the marketing department and is expanding into other functional areas of the business. Executives know that content is the company's voice in a 24/7, omni-channel world, yet they struggle to [...]
CMI reports that more than 90 percent of marketers use content to engage their customers. Content is vital to the marketing engine. In fact, more than 92,000 articles are posted to the Web every day, resulting in 1,194,902,462 engaged minutes per day. This year, 70 percent of B2B marketers will produce more content than they [...]
We live in the age of the customer, and yet, according to recent research, most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely exclusively on SEO tactics and attractive websites to [...]
We know that 90 percent of B2B marketers use content marketing as part of their overall marketing program and 70 percent of marketers are creating more content than they were a year ago, so the question is ... Is the content being produced fully aligned with the “content consumption” preferences of the personas being targeted? [...]
Marketers are creating more content than ever before. A recent study conducted by the Content Marketing Institute (CMI) found that 70 percent of marketers are creating more content than they were a year ago. And yet, 65 percent of B2B marketers do not have a documented content strategy. Kind of ironic isn't it? Marketers are [...]
