What if we told you that many executives and marketing leaders are focused on the wrong things? And those things include … Social media activity Digital advertising campaigns Email marketing programs Search engine optimization Marketing automation Content development You’d say we were crazy. Right? After all, on the surface, investing in these areas makes good [...]
This week we are sharing three articles from Forbes.com. All three relate to the challenges, opportunities, value and importance of delivering a compelling corporate message in the market. The first article features James O’Gara, the CEO at OnMessage, and the others include insights from industry experts as well. Be sure to read all of the [...]
If your corporate story is ineffective and inconsistently delivered … financial performance suffers. However, when your story is clear, compelling and consistently delivered throughout the customer experience … top-line and bottom-line results thrive. Yet, still today, many business leaders are constantly looking for a quick win when it comes to getting attention in the market. [...]
CEOs, CMOs and other business executives are quickly coming to the realization that every aspect of the organization must work together to achieve lasting customer experience success. Every aspect of your business that touches the customer … matters. It’s not just about successful lead generation. It’s not just about great sales conversion rates. It’s not [...]
Buying behavior, the web, content marketing, mobile computing, search, social media and more have transformed the way customers engage with your company and consume your story. So, with all these changes, what are your top priorities for the coming year? What will you be investing in and focused on? Is it increasing your social media [...]
A recent Heidrick & Struggles study found that 62 percent of CMOs view relationships with the senior executive team as vital to their success. It should have been closer to 100 percent. Why? Because without philosophical and strategic alignment between the marketing organization and the executive team — the CMO and the company will experience [...]
What if we told you that many executives and marketing leaders are focused on the wrong things? And those things include … Social media activity Digital advertising campaigns Email marketing programs Search engine optimization Marketing automation Content development You’d say we were crazy. Right? After all, on the surface, investing in these areas makes good [...]
In Ty Montague’s book, “True Story: How to Combine Story and Action to Transform Your Business,” he states … “the best-run and most successful companies convey one clear, understandable story through every action they take, not solely through their marketing.” Why are these companies more successful? Because, they maintain complete alignment in their vision, mission, [...]
In the book, “The UnStoppables: Tapping Your Entrepreneurial Power,” author Bill Schley writes, “The core of any business, the original heart and soul that first allowed you to succeed with customers, never really changes for companies that stay vibrant and relevant, no matter how big they get.” This is so true and yet, growth and [...]
As a business leader or C-suite executive, your job is to look at the big picture. To assess internal and external factors and make appropriate business decisions. Said another way, it’s your job to move the business forward. And if you are like most executives, you’ve made some pretty significant shifts over the past 12-18 [...]
