This week we are sharing three articles from Forbes.com. All three relate to the challenges, opportunities, value and importance of delivering a compelling corporate message in the market. The first article features James O’Gara, the CEO at OnMessage, and the others include insights from industry experts as well. Be sure to read all of the articles. Each one includes different insights that can help you develop and deliver a corporate message that matters.
Effective marketing campaigns don’t make a consumer work too hard to understand the message. Audiences want clear communication delivered in a convenient, succinct format; they don’t want to waste time trying to figure out who you are, what you do or why it matters.
If you want to reach your potential customers, make sure your marketing message is clear and easy to digest … [ Read More … ]
We are inundated. Overwhelmed. Overcommunicated. Since the role of marketing is essentially to communicate in order to propel and sustain business, these statistics can be overwhelming. How do you cut through all that noise to make sure your message is heard? Here are three considerations to help you get your message heard in a noisy, content-heavy world … [ Read More … ]
What pops up in your mind when you hear, “Just Do It,” “Eat Fresh,” “Think Different,” or “Make America Great Again?” These are some great examples of branding done right — positioning a brand so effectively and skillfully that it connects the audience to a business, organization or leader within an instant. This is exactly what brands and leaders need to stand out, maintain an edge and thrive in the pool of intensifying competition. So, how do you create a unique identity? The answer is: by creating a strong brand message and conveying it to your target audience … [ Read More … ]