As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important, but maybe not at the top of every CEO’s [...]
We have written a lot about the importance of developing a fully aligned corporate story and strategy. The truth is, however, this is only part of the challenge CMOs face when it comes to delivering a clear, compelling and consistent message in the marketplace. What comes next is where most CMOs and executive teams fall [...]
Commitment to communication truly is the key to growth. And, it starts at the top. Last month, FTI Consulting published a report that analyzed 100 companies across the U.S. and Europe and found that 81 percent of the fastest-growing companies were led by CEOs who prioritize consistent and sustained communication. The report also found that [...]
Every leadership team and company goes through it. Market dynamics change. The corporate vision becomes blurry, the strategy becomes less obvious across the organization. The company loses sight of its core purpose. It happens. The question is, as a C-suite executive, what do you do about it? Most companies think a new corporate slogan, branding [...]
Purpose is top of mind with many executives and for good reasons. The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can make the difference between attracting the best possible talent and securing more loyal customers. The prioritization of purpose [...]
If you are in the B2B space, you’ve likely read all the statistics about the rapidly evolving buying process. Complexity is the theme. More stakeholders are involved. Sales cycles are getting longer. Decision makers are doing more and more independent research before contacting a salesperson. One statistic you may not have uncovered is that 67% [...]
Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right. According to BrandZ™ Analysis, companies that drive clarity, consistency and reinforce key messages through cross-channel communication increase brand value and grow at a [...]
Who says words don’t matter? Surely, it wasn’t someone who understands the value of a brand. Market leaders with strong brand awareness and perception know that words truly do matter. In fact, the words you use to describe who you are, what you do and the value you deliver — determine almost half of how [...]
If you have read any marketing trends and forecasts, you will see personalization everywhere. And there is no doubt about it, customers demand a higher degree of personalization in the messaging and experience you deliver. But, they also expect consistency. To create memorable experiences, your message must be grounded in a consistent core. Core messages [...]
CMOs have long understood the need for developing and delivering a clear, consistent, compelling corporate message that crystalizes the position the business desires to own in the mind of their target audience. But do you know who doesn’t fully grasp the importance of this? The rest of your company. According to Gallup, 91 percent of [...]
