The new customer experience has created a drastic shift in how marketers engage with customers — with much of the focus being placed on the digital space. Yet, positive face-to-face experiences remain an important driver for creating long-lasting customer relationships. In fact, according to the Content Marketing Institute’s “2015 Benchmarks, Budgets, and Trends — North [...]
Have you ever assessed your business strategy through the lens of your corporate message? You should. Architecting a corporate message that will pull your business strategy forward is key to your success. However, there is often a lack of connectivity between an organization’s strategy and its messaging. And even worse, it is frequently left to the [...]
Research by CSO Insights demonstrates that there is a direct correlation between the quality of the messages sales reps use in their selling process and their ability to close business. Bridging this gap is paramount to delivering a consistent and compelling customer journey. With as much as 60 to 80 percent of the buying process [...]
Infuse strategic messaging into sales tools and selling conversations. Intuitively, we all know there is a direct correlation between the quality of the messages sales representatives deliver in their sales tools and selling conversations and their ability to close new business. Yet, all too often individual sales reps develop ad hoc, situational messaging [...]
If there’s a new buzzword in the world of content creation it has to be “repurposing.” It’s that interesting moment that happens after a piece of content has been created, when many B2B marketers say to themselves, “I already have this piece of content — now how can I repackage it for an additional quick [...]
In the age of the customer, B2C and B2B buyers alike expect transparency and consistency at every stage of the buying journey. Whether engaging with your organization online in the self-service phase, which includes content development for thought leadership and lead generation, the sales process, which includes in-depth conversations, sales tools, presentations and proposals, or [...]
