To be successful in vertical markets you need a message that aligns with industry-specific buying requirements, regulations and trends. During this working session, we will help you surface and capture dimensions of your story that will help you establish credibility and connect with buyers in new vertical markets.

We’ve spent the last 16 years helping B2B companies develop differentiated messaging and positioning to enter and / or expand into new markets and industries. During this working session, you will leverage best practices and proven methods to shape the story used to capture and grow market share in a specific vertical market. Our experts will help you create the building blocks of a highly compelling go-to-market message, positioning, and value proposition.