Best of 2016: Consistency in CX Matters

This week we share four articles that explain why delivering a consistent corporate story in the customer experience is critical to success.


Why Delivering a Consistent Story Matters

Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all channels is vital in providing an authentic, believable and coherent customer experience.” […]


Is Your Corporate Story Fragmented and Inconsistent?

To extract business value from all three phases of the customer experience — self-service, sales, post-purchase — CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem is […]


Why Consistency Builds Trust With Your Customers

Every aspect of your business that touches the customer matters. It’s not just about successful lead generation. It’s not just about great sales conversion rates. It’s not just about a better than average Net Promoter […]


Infusion: The Secret Weapon of Leading CMOs

The first question you might ask is … what’s messaging infusion? It is the disciplined process leading B2B companies use to deliver a clear, compelling and consistent message throughout the customer experience. How does messaging infusion […]

By | 2016-12-12T13:56:33+00:00 December 14, 2016|Categories: Customer Experience|

About the Author:

With more than 25 years experience building collaborative relationships with executive teams, Jim brings a wealth of knowledge to every client engagement. O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. O’Gara’s expertise in go-to-market strategy development, customer research, corporate messaging and positioning, customer experience management as well as customer-centric culture development has earned him the respect of executives around the world. Over the years, his ability to breakdown business, marketing and customer experience challenges in complex industries (such as healthcare, technology and professional services) has been invaluable to CEOs and CMOs at a number of leading companies. Jim is an active member of the Forbes Communications Council and his thought leadership often appears on Forbes.com.