When we speak with business leaders about strategic messaging and their corporate story, many think the topics are soft. Maybe these executives should take a look at the results from a recent study conducted by InnerView and FocusVision. In the study, leaders were asked: “How much does an inconsistent corporate story cost your company on [...]
In the hyper-connected, always-on, customer-driven world we operate in today, business leaders are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Consistency serves as the cornerstone. [...]
Product and service innovation, customer requirements, competitive movement, digital transformation, mergers / acquisitions … the pace of change is increasing on every front in business. As a result, many CEOs and C-suite executives feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute. The job of a C-suite [...]
Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? True. [...]
As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another, there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? Because, inevitably, decisions made in [...]
Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? True. [...]
“If you think your company’s strategy conversations should only take place at the most senior level, you could unknowingly be crippling your company’s bottom line. Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform [...]
This is the time of year when executive teams chart the course for the organization. They devise pillars, anchors and initiatives that serve as the cornerstones of their strategy. And for good reason, they want to ensure the organization is aligned. They want everyone moving in the same direction. They seek to achieve organizational clarity. [...]
