“0% (yes zero) of marketing and sales leaders see complete consistency in their company’s messaging across the customer conversation continuum.” -- Survey of 200 marketing and sales leaders As an OnMessage Minute subscriber, you obviously realize the importance of delivering a clear, compelling and consistent corporate story in the market. So, this week we [...]
As we work with executive teams around the world, it is amazing to see those who get it and those who don’t. What is … it? It … is the direct connection between organizational clarity and business performance. So, we are going to go out on a limb here and say, without question, the number [...]
Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? True. [...]
As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another, there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? Because, inevitably, decisions made in [...]
We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process by which leading companies secure a clear position in the market and in the minds of their customers. So, you probably understand why your biggest advocates “must be” your employees — [...]
Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? True. [...]
“If you think your company’s strategy conversations should only take place at the most senior level, you could unknowingly be crippling your company’s bottom line. Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform [...]
