Story

Aligning Your Corporate Story and Sales Comp Plan

2018-05-02T10:25:14+00:00May 2nd, 2018|

As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another, there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? Because, inevitably, decisions made in [...]

Sharing a Consistent Story in the Market … Starts on the Inside.

2018-04-25T10:04:03+00:00April 25th, 2018|

We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process by which leading companies secure a clear position in the market and in the minds of their customers. So, you probably understand why your biggest advocates “must be” your employees — [...]

Your New Go-to-Market Strategy May Be Killing Organizational Performance.

2018-04-11T10:45:49+00:00April 11th, 2018|

Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? True. [...]

21st Century Business Leaders: Your Company’s Words and Actions Matter More Than Ever Before.

2018-03-28T14:13:00+00:00March 28th, 2018|

“If you think your company’s strategy conversations should only take place at the most senior level, you could unknowingly be crippling your company’s bottom line. Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform [...]

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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