As 2020 comes to a close, you know two things for certain. Your BUSINESS has changed. Your BUYER’S mindset has changed. The question is, has your STORY changed? If not, it’s time to bring your corporate, product and services messaging into alignment with your go-forward business strategy and today’s buyer requirements. [...]
Purpose is top of mind with many executives and for good reasons. The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can determine how well your company attracts the best possible talent and secures more loyal customers. The prioritization of [...]
“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in 2020 — it is time for you to stop down and recapture the voice of your customer (buyer). It’s time to realign your story with their [...]
It’s September. And, needless to say, business leaders like you have experienced a lot of change during the first eight months of 2020. The markets have shifted. Your business has been shaken. Employees’ lives have been disrupted. Customers’ worlds have been turned upside down. The question is: How will you respond? How will you connect [...]
Data and analytics, the explosion of digital channels, and employee involvement are all factors rapidly changing how companies develop and deliver their story throughout the customer experience. And while formulating a meaningful and relevant message is critical to success — delivering a clear, consistent and connected story throughout the customer experience will determine the winners [...]
When buyers are unsettled, concerned and preoccupied with uncertainties in their business — it is difficult to capture their attention. It is hard for your message to break through. That’s when real customer testimonials and stories matter more than ever. They help you build confidence, establish trust and create meaningful connections with buyers in uncertain [...]
It is hard to believe that 2019 is quickly coming to a close. Once again, over the past year we delivered 52 valuable articles and insights to your inbox through our weekly OnMessage Minute. We hope you enjoyed them all. That said, to close out the year, we decided to share five of the most [...]
Companies and executives that are serious about customer-centricity — are committed to elevating and activating the Voice of the Customer. How do they do this? Well, one thing they commit to is … storytelling. Sharing authentic customer stories. That’s right. From executive-level decisions to day-to-day employee conversations and daily sales conversations — customer stories are [...]
If you are like most marketing and sales leaders, December is the time of year when you re-evaluate your product, service or corporate messaging. And, one of the biggest obstacles is ensuring that both sales and marketing get behind the same, consistent … shared story. So, to help you gain alignment and successfully navigate this [...]
When it comes to B2B purchasing decisions, the fact is, it really doesn’t matter how superior your product or service is compared to the competition. Now, that message won’t always go over well in a room full of product leaders and business professionals – but, it is true. What ultimately matters in the buying process [...]
