Sales Enablement

Five Ways CMOs Can Foster a Strategic Partnership With Sales

2016-11-14T15:19:46+00:00November 18th, 2015|

The friction between marketing and sales is no secret. In fact, a survey from the Corporate Executive Board found that 87 percent of the terms marketing and sales use to describe each other are negative. But in today’s customer-centric landscape, it is more important than ever that these two teams become strategic partners and work [...]

Five ways to bring your story to life throughout the sales process.

2016-11-14T15:19:52+00:00July 15th, 2015|

Research by CSO Insights demonstrates that there is a direct correlation between the quality of the messages sales reps use in their selling process and their ability to close business. Bridging this gap is paramount to delivering a consistent and compelling customer journey. With as much as 60 to 80 percent of the buying process [...]

The B2B CMO’s New Role in Sales Enablement

2016-11-14T15:19:53+00:00June 17th, 2015|

As marketing automation continues to advance, marketers are experiencing an increase in both visibility and accountability as it relates to lead-to-revenue processes. It’s no secret that the relationship between marketing and sales is often rife with tension. Sales expects marketing to increase the value and quality of the support it brings to revenue production and [...]

Convert more customers with effective sales messaging.

2016-11-14T15:19:53+00:00May 13th, 2015|

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. Bridging this gap is paramount to delivering a consistent and compelling customer journey. With as much as 60 to 80 percent of the buying process occurring before [...]

Are you including your sales force in your content marketing?

2016-11-14T15:19:53+00:00April 15th, 2015|

A recent IBM survey of C-suite executives found that the top priority of most CEOs is developing a more customer-centric organization. In the age of the customer, which is also referred to as the age of relevancy, delivering customer-centric content is critical. With as much as 60 to 80 percent of the buying process occurring [...]

Are your sales conversations helping or hurting?

2016-11-14T15:19:54+00:00February 11th, 2015|

According to CEB, 53 percent of sales executives claim that consistent messaging is a significant challenge. Research conducted by the CMO Council found that 40 percent of sales reps’; time is spent creating messaging and content, resulting in a mere 11 percent of sales conversations considered valuable by executives. If these statistics do not catch [...]

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

Recent Posts