Oracle’s “Global Insights on Succeeding in the Customer Experience Era” reports that 93 percent of executives include improving the customer experience as a top three priority. Ninety-one percent of executives claim they want to be a customer experience leader within their industry, yet only 20 percent consider the state of their customer experience initiative to [...]
According to the Content Marketing Institute, more than 90 percent of B2B marketers include content marketing as part of their marketing strategy. And in 2014, 70 percent of those marketers claimed they planned to increase the amount of content they produced. The question is: Are these investments paying off? A recent Forrester Research article reports [...]
Most marketers are well aware of the 57 percent statistic: A CEB study of more than 1,400 B2B customers revealed that 57 percent of a typical purchasing decision is made prior to the customer speaking with a sales representative. The 57 percent statistic refers to the self-service phase of the buying journey. And in this [...]
Businesses understand that content marketing is critical to engaging customers. In fact, content marketing has become so necessary that it is no longer exclusive to the marketing department and is expanding into other functional areas of the business. Executives know that content is the company's voice in a 24/7, omni-channel world, yet they struggle to [...]
CMI reports that more than 90 percent of marketers use content to engage their customers. Content is vital to the marketing engine. In fact, more than 92,000 articles are posted to the Web every day, resulting in 1,194,902,462 engaged minutes per day. This year, 70 percent of B2B marketers will produce more content than they [...]
We live in the age of the customer, and yet, according to recent research, most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely exclusively on SEO tactics and attractive websites to [...]
According to Forrester’s most recent benchmark report on B2B content marketing, 51 percent of B2B marketers believe that, compared to their peers, their content marketing practices are very mature. Yet, 87 percent find developing engaging content to be a major challenge. When asked if their content brought value back to the business during the past [...]
We live in the digital age, an age in which the customer drives as much as 60 percent of the buying process via online research before ever speaking with a sales person. B2B marketers know that having a robust online presence is the only way to remain competitive in the marketplace. And with the increasing [...]
We know that 90 percent of B2B marketers use content marketing as part of their overall marketing program and 70 percent of marketers are creating more content than they were a year ago, so the question is ... Is the content being produced fully aligned with the “content consumption” preferences of the personas being targeted? [...]
We’ve all been on the receiving end of long-winded conversations with over-talkers. After we’ve scanned the room, made numerous failed attempts to establish eye contact with someone who can rescue us, we simply tune them out and focus on something else that we truly care about. We do this with the content we consume as [...]
