Content Development

Three Ways a Content Strategy Can Help You Establish an Ownable Thought Leadership Position

2016-11-14T15:19:45-05:00January 27th, 2016|

According to the Content Marketing Institute, 76 percent of organizations plan to produce even more content this year. But how much of that content is actually advancing your organization as a thought leader and adding value to the customer experience? Chances are, not much. Just 30 percent of organizations say they are effective at content [...]

Three Tips to Amplify Your Thought Leadership

2016-11-14T15:19:46-05:00December 2nd, 2015|

Over the past decade, content has become a critical element for delivering a consistent and compelling customer experience. Roper Public Affairs found that 80 percent of business decision-makers prefer to get company information in articles, rather than advertisements, and 70 percent of them said that content marketing helped them feel closer to the company. In [...]

How Buyer Personas Can Drive The Effectiveness Of Your Content

2016-11-14T15:19:47-05:00October 14th, 2015|

In the last few years, there has been a universal shift in the focus of B2B marketers to the creation and development of content marketing — so much so that content marketing is now a $40 billion industry. No longer just a “buzzword,” content marketing is now a serious endeavor — an endeavor that research [...]

The #1 overlooked aspect of content marketing

2016-08-23T10:34:51-05:00September 30th, 2015|

Content is a critical element of the customer experience — if not one of the most important elements. It plays a vital role in all three phases of the customer journey (self-service, sales and post-purchase). Yet, many B2B marketers find creating original content to be exceptionally challenging, and research shows this to be true. According [...]

Increase content marketing ROI with a documented content strategy.

2016-08-26T08:13:30-05:00September 9th, 2015|

We live in an age in which the customer is in control of the buying journey, and yet, according to recent research, most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely [...]

Three Tips for Developing High-Performing Thought Leadership Content

2016-11-14T15:19:52-05:00September 2nd, 2015|

In the new customer experience, prospective customers progress as much as 60 percent of the way through the buying process before engaging with someone from your company. This new self-propelled customer reality has become the norm — not the exception — and is inspiring companies of all sizes to rethink how they communicate and engage [...]