Content Development

Three Ways a Content Strategy Can Help You Establish an Ownable Thought Leadership Position

2016-11-14T15:19:45-05:00January 27th, 2016|

According to the Content Marketing Institute, 76 percent of organizations plan to produce even more content this year. But how much of that content is actually advancing your organization as a thought leader and adding value to the customer experience? Chances are, not much. Just 30 percent of organizations say they are effective at content [...]

Three Tips to Amplify Your Thought Leadership

2016-11-14T15:19:46-05:00December 2nd, 2015|

Over the past decade, content has become a critical element for delivering a consistent and compelling customer experience. Roper Public Affairs found that 80 percent of business decision-makers prefer to get company information in articles, rather than advertisements, and 70 percent of them said that content marketing helped them feel closer to the company. In [...]

How Buyer Personas Can Drive The Effectiveness Of Your Content

2016-11-14T15:19:47-05:00October 14th, 2015|

In the last few years, there has been a universal shift in the focus of B2B marketers to the creation and development of content marketing — so much so that content marketing is now a $40 billion industry. No longer just a “buzzword,” content marketing is now a serious endeavor — an endeavor that research [...]

The #1 overlooked aspect of content marketing

2016-08-23T10:34:51-05:00September 30th, 2015|

Content is a critical element of the customer experience — if not one of the most important elements. It plays a vital role in all three phases of the customer journey (self-service, sales and post-purchase). Yet, many B2B marketers find creating original content to be exceptionally challenging, and research shows this to be true. According [...]

Increase content marketing ROI with a documented content strategy.

2016-08-26T08:13:30-05:00September 9th, 2015|

We live in an age in which the customer is in control of the buying journey, and yet, according to recent research, most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely [...]

Three Tips for Developing High-Performing Thought Leadership Content

2016-11-14T15:19:52-05:00September 2nd, 2015|

In the new customer experience, prospective customers progress as much as 60 percent of the way through the buying process before engaging with someone from your company. This new self-propelled customer reality has become the norm — not the exception — and is inspiring companies of all sizes to rethink how they communicate and engage [...]

Develop results-driven thought leadership content.

2016-11-14T15:19:52-05:00August 19th, 2015|

Ask 10 marketers their definition of thought leadership content and you will likely receive 10 different answers ranging from SEO marketing to social storytelling and everything in between. Thought leadership has become such an industry buzzword that its meaning has been lost in the vortex of marketing jargon. The lack of shared understanding among marketers [...]

Is your content strategically aligned with your corporate message?

2016-11-14T15:19:52-05:00June 24th, 2015|

The Brand Storytelling Report 2015, commissioned by the content marketing agency Headstream, found that eight out of 10 people want brands to tell stories, but 85 percent of people surveyed could not remember a good one. So while the call for brand storytelling is strong, few brands are getting it right. In fact, 64 percent [...]

Maximize the effectiveness of your content with buyer personas.

2016-11-14T15:19:53-05:00June 10th, 2015|

In 2014, “content marketing” became a buzzword amongst B2B marketers. So much focus has shifted to content marketing that according to OutSell Research, it is now a $40 billion industry. Research from Content Marketing Institute found that more than 90 percent of B2B marketers include content in their marketing and 70 percent of them plan to [...]

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OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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