As 2020 comes to a close, you know two things for certain. Your BUSINESS has changed. Your BUYER’S mindset has changed. The question is, has your STORY changed? If not, it’s time to bring your corporate, product and services messaging into alignment with your go-forward business strategy and today’s buyer requirements. [...]
Purpose is top of mind with many executives and for good reasons. The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can determine how well your company attracts the best possible talent and secures more loyal customers. The prioritization of [...]
“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in 2020 — it is time for you to stop down and recapture the voice of your customer (buyer). It’s time to realign your story with their [...]
It’s September. And, needless to say, business leaders like you have experienced a lot of change during the first eight months of 2020. The markets have shifted. Your business has been shaken. Employees’ lives have been disrupted. Customers’ worlds have been turned upside down. The question is: How will you respond? How will you connect [...]
As a CEO or C-suite executive, you are experiencing changes across your business like no generation of business leaders before. And this rapid pace of change is redefining the role of a CEO. Specifically, in the area of strategic communications. In the past, communication was important, but maybe not at the top of every CEO’s [...]
We have written a lot about the importance of developing a fully aligned corporate story and strategy. The truth is, however, this is only part of the challenge CMOs face when it comes to delivering a clear, compelling and consistent message in the marketplace. What comes next is where most CMOs and executive teams fall [...]
Commitment to communication truly is the key to growth. And, it starts at the top. Last month, FTI Consulting published a report that analyzed 100 companies across the U.S. and Europe and found that 81 percent of the fastest-growing companies were led by CEOs who prioritize consistent and sustained communication. The report also found that [...]
Article featured in 2020 will go down in history. Not only because of the global pandemic, but due to the lasting impact it will have on the business community at large. Leaders are being asked—no, forced—to retool their businesses to be successful in what many believe to be our new normal. COVID-19 [...]
More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words you use to describe the value you deliver — [...]
When we speak with business leaders about strategic messaging and their corporate story, many think the topics are soft. Maybe these executives should take a look at the results from a recent study conducted by InnerView and FocusVision. In the study, leaders were asked: “How much does an inconsistent corporate story cost your company on [...]
