Monthly Archives: October 2017

5 Questions Every CEO Must Answer to Maximize Customer Engagement.

2017-10-25T12:03:40-05:00October 25th, 2017|

The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. One way CEOs and C‑suite executives can ensure this happens is to implement a disciplined process for developing [...]

CEOs: Employee Actions and Words May Be Killing Your Business.

2017-10-18T18:14:12-05:00October 18th, 2017|

CEOs and C-suite executives must realize that the actions taken and the words used by their employees directly impact the customer experience and the company's financial results. So, as a CEO or C-suite executive, how can you influence those actions and words? It’s simple. Your corporate strategy Should drive consistent actions and outcomes across your [...]

Clarity in the Minds of Customers Starts in the C-Suite

2017-10-11T14:37:03-05:00October 11th, 2017|

To establish clarity in the minds of customers, the C-suite must make corporate messaging a strategic priority across the organization and fully buy into the fact that the story directly impacts the financial performance of the business. It also requires that the C-suite get sales, marketing and customer experience leaders in a room to define [...]

CEOs Achieve Success Through Consistency, Connectivity and Continuity

2017-10-04T07:05:32-05:00October 4th, 2017|

In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience.  Consistency serves as the cornerstone. [...]

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OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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