“We have these war for talent issues going on everywhere.”
Joyce Maroney, Executive Director at the Workforce Institute.

Competition to attract and retain the best possible talent is on the rise and only those business leaders who deliver a compelling end-to-end employee experience will win. The problem is — with today’s hybrid work environment — many HR, marketing and C-suite executives are struggling to make this happen.

In fact, according to a recent study conducted by Gartner, HR leaders say that the state of their current employee experience is a top 5 challenge and priority.

If this is true for you, what are your plans for improving the employee experience and winning the war for talent this year?

Well, there are three things you can do to make significant improvements in the months ahead.

Define your employee value proposition.

Conduct the research necessary to capture the voice of your employees and use those insights to crystallize value messages to attract and retain top talent.

Align your internal and external messages.

Ensure the messages executives, marketing and HR leaders deliver are fully aligned, so that you can establish greater clarity and conviction throughout the employee experience — from recruitment through retention.

Elevate your higher-purpose and core values.

Clearly define your company’s higher-purpose and core values, then implement a sustained communications strategy to ensure it is infused into the hearts and minds of your employees.

At OnMessage, we specialize in helping C-suite, HR and internal communications leaders execute comprehensive employee recruitment, retention and engagement strategies. These strategies help them secure the talent they need to build high-performing organizations. We can help you too. Learn more here.

That’s Your OnMessage Minute.