Leaders must understand that culture is the byproduct of their corporate story and strategy in action. That words matter. That the message behind the company’s story and strategy play a significant role in the culture that takes root inside their business.
So, the real question is, what is the state of your go-to-market story and strategy? How clearly and consistently are they communicated up and down your organization?
High-performing cultures form when words and actions align with the corporate story and strategy. And they are constantly on display. Read this article to find out why.