We live in a world of instant gratification. Do something fast. Do something once. Expect immediate results. High-performing executives know this doesn’t work. There is one thing that separates those who lead high-performing organizations and those that don’t. When it comes to communication, they don’t buy into instant gratification. They are intentional about the messages they send and persistent when it comes to communicating those messages up and down the organization.

Read this article to learn how high-performing executives shape strategic messages and communicate those messages consistently.

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