Architecting a corporate message that will pull your business strategy forward is critical to your success. However, there is often a lack of connectivity between the corporate story that is shared internally / externally and the company’s actual go-to-market strategy. Why is that? Well a couple reasons. Number one is, businesses change. And these days at a very rapid pace. Therefore, the strategy and the story get out of alignment. The second is lack of a defined plan. A plan that ensures your corporate story is intentionally designed to pull your business strategy forward.
Read this article to learn how you can increase business performance by establishing greater alignment between your corporate strategy and story throughout the employee / customer experience.