Competitive movement, shifts in buying requirements, category disruptors and more require companies to quickly reposition their business and offerings to remain relevant and competitive. During this session, we will help you align your corporate or product positioning with current market requirements.

Over the last 16 years, we have helped reposition more than 525 B2B products, services and companies. During this 8-hour session, we will help you evaluate your position in the market today and determine how to reposition your business or product in a way that aligns current market, buyer and competitive requirements moving forward. You’ll walk away from this session with the building blocks of a highly compelling and differentiated positioning statement.