Today, many business leaders feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting from minute to minute.
This is a problem; executives…should not be fighting fires. They should be the ones providing employees and customers with anchors to steady the ship in a world of constant change. In addition, executives should be calming the waters by setting clear expectations for what will not change. What will remain true and constant – no matter what happens. Irrespective of changes inside and outside of the business.
Read this article to discover the “anchor messages” you need to successfully guide your employees and customers through significant change.