![It’s Not About Online or Offline. Its About the Journey](https://i0.wp.com/www.itsonmessage.com/wp-content/uploads/2016/10/16-NEW-086-booklet.png?resize=427%2C427&ssl=1)
For CMOs and CEOs to win in the experience economy, it’s not about online and offline. It’s about delivering a clear, connected and consistent experience. This paper explores why a new perspective on the offline and online customer journey is required and how CMOs must change the way they manage the end-to-end customer journey.