It’s Not About Online or Offline. It’s About the Journey.

For CMOs and CEOs to win in the experience economy, it’s not about online and offline. It’s about delivering a clear, connected and consistent experience. This paper explores why a new perspective on the offline and online customer journey is required and how CMOs must change the way they manage the end-to-end customer journey.

By | 2016-11-14T15:19:42+00:00 October 6, 2016|Categories: Resource|

About the Author:

OnMessage specializes in helping executives align and activate their entire organization around a corporate story and strategy that dramatically improves the customer experience.