Ask most leaders if their company’s vision and strategy matter and they will say … “Of course they matter.” But then ask them … “What are you doing to ensure team members— up and down the organization — know your vision and strategy and how they relate to their daily work activities?” That’s when the deer in the headlights look appears. So, it is important to understand: Having a vision is one thing — infusing it into the fabric of your culture is another. Defining your go-to-market strategy is one thing, however translating that strategy into a message employees can understand and activate is something else.
Read this article to learn how you can assess and improve the degree of clarity that exists within your organization.
