C-Suite Leaders Asked. We Answered.

Over the last several months we have shared a number of articles that addressed the topic of CEO and C-suite communication. In fact, the last four articles were titled…

  • C-Suite Executives … Your Employees and Customers Crave Clarity.
  • CEOs: Do Your Employees Even Know What Your Strategy Is?
  • The Lost Art (and Science) of Sustained Executive Communication
  • What is Your C-Suite’s Story?

Based on these articles, we have been inundated with comments and questions from leaders who wanted to know more about how we work with clients. They have asked us questions like:

How do you address the issues you have raised?
What process or methods have worked for your clients?
How do you engage with clients to solve these serious issues?

This week we thought we’d touch on that topic. First of all, there is no cookie-cutter approach to addressing communication issues that prevent companies from achieving greater organizational clarity, alignment and performance. With that said, over the years, OnMessage has developed and refined a series of best practices in the areas of:

  • Executive Alignment
  • Leadership Engagement
  • Employee Buy-in
  • Goal – Strategy – Story Development
  • Internal Communication and Activation

We leverage these best practices and processes to design organizational communication plans that align with defined goals for each client. Recently, we engaged with C-suite executives to address a wide range of strategic initiatives:

  • Culture crystallization and communication
  • Merger & acquisition integration communication (internal / external)
  • Go-to-market strategy and story formulation
  • Competitive corporate messaging and positioning
  • C-suite alignment on corporate strategy and story

How do we engage with clients? At OnMessage, we work the way C-suite executives work. We deliver rapid access to the intelligence, training, virtual advisory services and agile consulting engagements they need to improve organizational performance.

Intelligence they need to drive effective organizational communication.

Training they need to leverage the latest communication best practices.

Virtual advisory services to help them rapidly execute critical communication initiatives.

Agile, on-site consulting engagements to attack complex business performance challenges.

72-Hour Rapid Engagements: This typically includes a rapid 24-hour research, discovery and assessment of the business challenge / goal; a one-day executive strategy session; and 24-hour formulation of the recommended messaging and communications plan to address the business issue at hand.

30-Day Agile, Deep-Dive Engagements: This entails one week of in-depth research and discovery around the business environment and challenge; a one-day strategic alignment session with executive team members; a couple days of internal strategy and discovery interviews; and one week to develop a comprehensive communication and activation strategy.

Sustained Engagements: These engagements are typically leveraged by clients who not only need access to our expertise and best practices, but also want our team to be involved in the implementation, activation and measurement of the plan. This type of engagement is ideal for highly complex, enterprise-wide communication initiatives that require six to 12 months of sustained effort.

In today’s hyper-connected and rapidly changing business world, effective organizational communication is no longer a luxury. It is an absolute requirement. That’s why CEOs, C-suite executives and communications professionals leverage our intelligence, training, virtual advisory services and agile consulting engagements to improve organizational clarity, alignment and performance.

We hope this helps you understand when and how we work with C-suite clients. If you have additional questions or a specific business challenge we can help you address, please email jogara@itsonmessage.com.

By | 2017-06-29T14:08:33+00:00 June 28, 2017|Categories: Organizational Communication|

About the Author:

With more than 25 years experience building collaborative relationships with executive teams, Jim brings a wealth of knowledge to every client engagement. O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. O’Gara’s expertise in go-to-market strategy development, customer research, corporate messaging and positioning, customer experience management as well as customer-centric culture development has earned him the respect of executives around the world. Over the years, his ability to breakdown business, marketing and customer experience challenges in complex industries (such as healthcare, technology and professional services) has been invaluable to CEOs and CMOs at a number of leading companies. Jim is an active member of the Forbes Communications Council and his thought leadership often appears on Forbes.com.