Great executives and business leaders never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — separates high‑performing companies from the also‑rans.
However, many leaders do underestimate what it takes to formulate a message employees will truly embrace and the effort required to convert that message into desired business results. Don’t make this mistake.
Read this article to learn how you can ensure strategic initiatives are operationalized in a consistent, comprehensive and effective manner.