Many of you who follow OnMessage know that we stress the importance of maintaining alignment between a company’s story and strategy. This is extremely challenging as a business evolves and changes. Yet, alignment is paramount if you want employees, customers and partners to truly embrace your story and strategy.
The truth is, companies that align and activate a unified corporate story and strategy — win. They win because their words and actions are consistent, creating a superior employee and customer experience that increases engagement, retention and loyalty.
Today, we share the new OnMessage story and strategy with you. It can be found here, on our website.
The evolution of our story and strategy is driven by the challenges and pain points that our clients experience every day. We have seen firsthand how executive teams struggle with establishing and maintaining alignment between their go-to-market story and strategy. We’ve also seen how challenging it is for them to align and activate their entire organization around a unified corporate story and strategy that improves the customer experience.
That’s why we had to evolve. We had to be more focused. It was time to leverage the lessons learned over the last 15 years and solve this challenge head on. That is precisely what we have done. Our story and strategy is anchored in a simple truth: In the experience economy that we operate in today — words and actions matter.
The words you use and the actions you take define how customers perceive their experience with your company. While your strategy drives actions, your message drives the storyline customers experience throughout their journey. That’s why they must be fully aligned. When they are not, the customer experience breaks down. The perception of your brand is damaged. Customers lose faith and trust in your company. Customers leave and go to the competition.
We help executives ensure their story and strategy comes to life consistently throughout the customer journey. We work with companies that understand what it takes to compete in the new experience economy. Companies that are committed to ensuring employees and partners can instinctively activate a consistent story and strategy as they connect and communicate with customers and one another.
We are excited to share this news with you today and we are excited about the future. Most of all, we are excited about the value we will bring to executive teams in the years ahead.
