In the hyper-connected, customer-driven world we operate in today, leading executives are leaving their old-school definition of marketing communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that ensures a consistent, connected and cohesive story is delivered throughout the customer experience.

Read this article to learn how.

, Create a New Enterprise Marketing<br> Communications Playbook., OnMessage, OnMessage
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, Create a New Enterprise Marketing<br> Communications Playbook., OnMessage, OnMessage