Many executives think purpose is paramount to business success. Others believe a rock solid go-to-market strategy is what defines market leaders. Some see core values as the cornerstone of success. And still others believe a differentiated corporate story is what drives performance. The truth is, each of these executives are right … and they are all wrong.
Read this article to learn why, individually, these four dimensions will only increase performance so much … for so long. However, when all four are fully aligned and activated — companies can achieve sustained growth and positive business results.